Normally, our initial step in a project is to define the brand identity. But with Website development already underway, we focused first on its user experience. We led with an abbreviated brand strategy process that set up the product design work. It also informed the full branding process to come, wherein we further expanded upon brand values and defined a direction for the larger brand experience.
After completing brand strategy and identity, we moved into UX and UI discovery for the marketing site. Discovery allows us to uncover everything we need to make a formal project recommendation. For Arkounting, this meant defining site architecture and producing a visual sitemap; identifying media needs such as custom iconography and photography; producing wireframes of defined pages; and finally, translating it all into a visual design.